Privacy Policy

Last Updated: 21st February 2025

At Liquid Art, we take your privacy seriously and are committed to protecting the personal data of our users—both sellers and buyers—who use our platform. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with Liquid Art’s website, mobile app, and services (collectively, the “Platform”).

By using the Platform, you consent to the collection and use of your personal information as described in this Privacy Policy.

1. Information We Collect

We collect several types of personal information in order to provide, improve, and personalize our services for both buyers and sellers. The types of data we collect include:

1.1 Personal Information

Buyers and Sellers: Name, email address, mailing address, phone number, and payment information (such as credit card details or other payment processors like PayPal or Stripe).
Sellers: Additional information such as business name, tax identification number, and shipping details.
Users: Account login credentials (username and password).

1.2 Transaction Information

Details about the items you list for sale (for sellers), or items you purchase (for buyers), including descriptions, prices, quantities, and shipping addresses.
Payment and billing information related to purchases or sales, including transaction history.

1.3 Usage Data

Information about how you interact with the Platform, such as browsing patterns, search history, pages visited, and interactions with listings.
Device information, including your IP address, browser type, and operating system.
Cookies and similar technologies to track your activity and improve the functionality of the Platform. Please see our Cookie Policy for more information.

2. How We Use Your Information

We use the information we collect to provide and improve our services, including:

2.1 To Provide Services

To facilitate the buying and selling of collectibles, including processing transactions, payments, and order fulfillment.
To maintain and manage user accounts, including authentication and communication.
To customize your experience and recommend items you may be interested in based on your activity on the Platform.

2.2 To Communicate with You

To send you important account-related notifications (e.g., order confirmations, shipping updates, or account security alerts).
To communicate with you about your inquiries or any customer support issues.
To send marketing communications if you have opted-in to receive them. You may opt out of marketing communications at any time.

2.3 To Improve and Personalize the Platform

To analyze your interactions with the Platform to understand how users engage with our services and improve overall functionality.
To develop new features and services that meet the needs of our users.
To conduct research and analysis that helps improve user experience.

2.4 Legal and Compliance

To comply with applicable laws, regulations, and legal obligations, including fraud prevention, dispute resolution, and compliance with tax laws.
To respond to legal requests or protect against any legal claims, including enforcing our Terms & Conditions.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following ways:

3.1 With Service Providers

We share your information with trusted third-party service providers who assist us with payment processing, order fulfillment, marketing, and data analytics. These providers are required to use your information only for the purposes of performing the services for which they are contracted.

3.2 With Other Users (Buyers and Sellers)

When you make a purchase or sell an item on the Platform, certain details (e.g., your name, shipping address, and order details) may be shared with the other party to facilitate the transaction.

3.3 For Legal and Compliance Purposes

We may share your information if required by law or legal process, such as responding to subpoenas, court orders, or legal claims.
To protect the rights, property, or safety of Liquid Art, its users, or the public, we may disclose your personal data if we believe it’s necessary.

3.4 In the Event of a Business Transfer

If Liquid Art is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. In such cases, we will notify you via email and/or a prominent notice on the Platform.

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

If you delete your account, we may retain certain data for a reasonable period to comply with legal obligations, resolve disputes, and enforce our agreements.

5. Security of Your Information

We use commercially reasonable efforts to protect your personal information through a combination of technical, administrative, and physical security measures. These measures include encryption, firewalls, and access controls. However, no data transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee the absolute security of your data.

6. Your Data Protection Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal information. These rights may include:

Access: The right to request access to the personal information we hold about you.
Correction: The right to request corrections to any inaccurate or incomplete data.
Deletion: The right to request that we delete your personal information (subject to certain exceptions).
Portability: The right to request a copy of your personal data in a structured, commonly used format.
Objection or Restriction: The right to object to or request a restriction on certain processing activities, such as marketing.

If you wish to exercise any of these rights, please contact us at support@liquidart.io. We will respond to your request within the timeframes specified by applicable law.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Platform. Cookies help us remember your preferences, analyze how users interact with our services, and improve the overall user experience.

You can manage your cookie preferences through your browser settings or by using the cookie management tool provided on the Platform. However, disabling cookies may affect certain functionality of the Platform.

For more information, please refer to our Cookie Policy.

8. Third-Party Links

The Platform may contain links to third-party websites or services that are not operated by Liquid Art. This Privacy Policy does not apply to third-party sites, and we encourage you to review their privacy policies before sharing any personal information.

9. Children's Privacy

The Platform is not intended for users under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child has provided us with personal information, we will take steps to delete such information and terminate the account.

10. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

Liquid Art Support

Email: support@liquidart.io

By using the Liquid Art Platform, you acknowledge that you have read, understood, and agree to this Privacy Policy.